Showroom
These are not pictures. Open one.
The brands are invented. So are the menus, the tour dates and every price on them. The builds are not — each one runs inside the page, and anything in it can be clicked. Next to each one is the part that decides what a website costs: the problem it was given, the direction chosen for it, and the type and color that came out of that.
- Websites10Each one drawn from an empty page, then built.
- Web apps03Products with state, loading, empty and undo.
- 13 builds in 12 cases — the Ledger portal shares a case with the practice it runs on.
The running order.
They are in reading order rather than the order they were built.
03Professional services — tax
Ledger & Co.
Ruled paper, red inkTax & Accounting · Coral Way, Miami
A tax practice that publishes its prices, works out the fee before you call, and counts down to the deadline that is genuinely next.
Read the combined case
04Web app — venue operations
VenueOS
Graphite and four statesVenue operations · Running on LUMEN, Brickell
The book a rooftop actually runs on — tonight’s floor, four weeks of programming, the table pipeline and twelve weeks of takings.
Read the case
09Medical aesthetics
ORA
Daylight, and a plum lineAesthetic Medicine · Sunset Harbour, Miami Beach
A clinic that publishes the price, the practitioner and the downtime of every treatment — and lets you filter the list by how much of your week you can actually spare.
Read the case
10Fitness — boutique studio
FORMA
The board goes firstTraining Studio · Edgewater, Miami
A studio that puts its entire week on the page — thirty-six classes, every coach, every spot left — and prices membership against how often you will honestly turn up.
Read the case
Yours
Yours gets the same first call these did.
One conversation about what the business does, who walks in, and the single action the site has to produce. That is where every piece on this page started. Answer five questions here and you get the same thing back: a direction and a number.